BlueCamroo Blog

Tagged Under: Social Media

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What might SOCIAL CUSTOMER Relationship Management look like?

By: Paul Clark 9/5/2013 4:02 PM

"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?

CRM, Social CRM, Social Media

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Hash it out

By: Karl Mamer 1/18/2013 1:39 PM

Most of us are familiar with hashtags on Twitter. Maybe there's a chance you found this blog post from the #scrm hashtag I used in my Tweet about it. On Twitter hashtags are a way of creating ad-hoc communities or discussions organized around a certain topic, like social CRM. Or the NHL. Or some political movement. Need a quick and dirty idea how sentiments are trending on a certain topic? Follow the hashtag.

Lead Generation, Social Media, Social Networking

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Social Networks getting less social and less networky

By: Karl Mamer 12/14/2012 11:09 AM

This past summer Twitter sent an ominous message about changes to its API. Twitter signaled the days of open access are over and walls are going up around it's garden. And then just this week, Twitter stopped playing nice with Instagram (owned by Facebook), the social image sharing app. As I noted in a previous blog post, using Instagram over Twitter is a brilliant way for small business to get the emotional content of its brand right.

Social Media, Social Network Scout, Social Networking

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Power up your Twitter profile page for more followers

By: Karl Mamer 12/7/2012 8:59 AM

You want people to follow you. The best way to get someone to follow you is to follow them first. Or re-tweet or favorite something they've tweeted. Or do all three. I've said it before here in the Roo blog but let me repeat: sometimes the best way for people to think you're interesting is if you find them interesting first. Following, re-tweeting, and favoriting tweets is one way to signal such interest. But that's only step one. People do not spend much time deciding who to follow back. There's a considerable body of research in both traditional marketing and online marketing about the very, very small window of opportunity you have to get someone's attention.

Lead Generation, Social Media, Social Networking, Tips

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Create Immediacy and Intimacy with Instagram

By: Karl Mamer 11/22/2012 1:29 PM

Many small businesses lend themselves to the informal, personal touch. People understand Instagram is not the product of a big media campaign. It's street level. It's a merchant's on-the-spot snapshot of the here and now. You are proud of your office, your building, your warehouse. These things don't really lend themselves to web sites or marketing materials. But Instagram lets you get out these slice-of-business-life snapshots in a way that doesn't seem crass. Keep the photo caption verbiage to a minimum and raw/authentic.

Lead Generation, Social Media, Social Networking

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There is no push-button marketing on the social web

By: Karl Mamer 2/7/2012 3:16 PM

English is too nuanced to create a failsafe script that eliminates all false positive hits. When you find a hit, work from a collection of sure-fire pitches but tailor the message. People who employ scripts ultimately completely underestimate their potential customer's intelligence. It's simply easy to tell organic comments, reviews, tweets, etc. from prepared blocks of text.

Social Media, Social Network Scout, Social Networking