BlueCamroo, What Does it Mean to Your Business?
There is a plethora of single-purpose business software applications and just a few fully integrated and affordable business software solutions available to small and medium sized businesses globally. That creates a ‘true’ dilemma for small business owners suggesting two distinct paths to be adopted for their businesses.
One, is to utilize and subscribe to as many single-purpose business applications as are essential to a business combining multiple stand-alone solutions with separate subscription arrangements and disconnected data sources in the process. This approach is the most common and can definitely can work for some, in most cases it is unnecessary, cumbersome, costly and inefficient.
Second, which is rapidly gaining acceptance, is to adopt the more efficient and transparent way for your business by selecting a vendor offering a fully integrated solution that will replace as many as possible single-purpose applications (not necessarily all) resulting in boosted information transparency throughout the business, increased efficiency, and reduced costs.
BlueCamroo is the latter!
The 5 Main Benefits of BlueCamroo
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One System to deal with.
BlueCamroo is a fully integrated business solutions with all of distinct features included in each individual system extension (CRM, Sales, Projects and Support) working in unison as ONE, and not just stitched together features.
That means information can flow through all of BlueCamroo’s extensions seamlessly and continuously which can offer always up-to-date information about any aspect of the business.
The BlueCamroo ‘Secret Sauce’ is not only about the ‘ingredients’ though, but about how we ‘blend’ them.
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CRM is a ‘base-foundation’ of the entire BlueCamroo platform.
Global business experts classify CRM systems as an essential software component for any type of business, and as the lowest common denominator for all users of a typical SaaS business management software.
In recognition of that fact, and in a purely tactical move, we made the business decision to offer BlueCamroo’s comprehensive, world-class CRM system for a low nominal fee, if subscribed to separately, while also including it with all other paid extensions at no additional cost. This makes CRM the ‘base-foundation’ of the entire BlueCamroo platform and truly a company-wide feature.
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Unique user role subscription model
With BlueCamroo, each individual user can be subscribed to single or multiple extensions, which ensures that they are only paying for the features that aren’t really essential to effectively perform their job. That way, businesses will instantly save money while retaining the functionality of multiple software in one truly-connected system.
However, with one very important advantage which none of the single-purpose applications can accomplish: the entire BlueCamroo platform can easily be adopted throughout the whole business and all different business units as needs arise, which offers significant cost savings by most importantly unmatched flexibility.
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BlueCamroo offers 360° view of customers
BlueCamroo captures most of the aspects of business activities related to customers and the centralized database offers an unparalleled view and the ability to manage the entire customer life-cycle from one place.
From when they’re a lead with CRM, to using Sales to convert them in to a client and discovering opportunities, to delivering projects to that client and making sure they are being taken care of with Support. But, it all starts with CRM.
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BlueCamroo keeps track of people as they work for multiple companies, move jobs, and build new relationships without losing pertinent data.
If you've worked with a CRM system in the past, you've probably got used to having your data organized something like the chart on the right. Click picture to expand.
This is great, at least until one of your contacts leaves the ‘Account’ they’re connected to and moves to a different company, or even starts working at two Accounts at the same time. And what about the customer who doesn’t have a company to ‘belong’ to because he or she is just an individual consumer?
The workplace is becoming more flexible. People’s work relationships are no longer simple, and the simple structures of traditional CRM systems can’t keep up with the way we work today.
BlueCamroo's patent-pending CRM approach and architecture is built for the real world in the 21st Century - a world where people move from job to job, or freelance with several organizations at the same time, or sometimes buy from you on their own behalf - not on behalf of a company.
In BlueCamroo you're not tied to ‘Account’ and ‘Contacts’. Instead, you work with People and “Organizations”, like the chart on the right. Click picture to expand.
In BlueCamroo, Organizations and People can be Customers or Suppliers. Or both. (Or neither!) A person can work for one of your suppliers, and also be a personal customer. A freelancer might work for two or three of your customers, and maybe even work for you as well.
BlueCamroo enables you to reflect all these roles and relationships, and properly associate your interactions with each person to the correct context — so information is visible for all a person’s roles, but never confused.
Simply, by mirroring the real world, BlueCamroo provides Smarter CRM, that you and your team can use to share information about key contacts as they really are, not confined to a narrow concept of Accounts and Contacts that stopped making sense last century.
We live in the 21st Century. Your CRM should too!
Let's Dig Deeper!
Explore the Main Benefits of BlueCamroo
Key Challenges Facing SMBs While Selecting and Adopting Digital Tools
Affordability
Larger businesses have a choice of business platforms from major vendors such as Oracle, SAP, etc., that fully integrate different parts of their business. Smaller businesses cannot afford such solutions.
Analysis Paralysis
There are only a few comprehensive business management platforms designed specifically for the global SMB market, which are overshadowed by an overwhelming number of single-purpose applications.
Complexity
Smaller businesses usually piece together their ‘business platforms’ using multiple single-purpose applications from different vendors. While this approach can work for some, in most cases it is unnecessary, cumbersome costly and inefficient.
There is plethora of single-purpose business software applications and just a few fully integrated business software solutions available to small and medium sized businesses globally. But, that suggests two distinct paths that SMBs can adopt for their businesses.
Stich-it, or Ditch-it and Switch-it?
The most common, and the least efficient one, is to utilize and to subscribe to as many single-purpose applications as are essential to a business combining multiple stand-alone solutions with separate subscription arrangements and disconnected data sources in the process.
The other way, which is rapidly gaining acceptance, is to adopt the more efficient and transparent way for your business by selecting a vendor offering a fully integrated solution that will replace as many as possible single-purpose applications (not necessarily all) resulting in boosted information transparency throughout the business, increased efficiency, and reduced costs.
Advantages Of Working with Integrated Business Management Platforms Like BlueCamroo
Administrative
- Lower subscription cost over subscribing to multiple single-purpose applications
- Ability to choose and pay for features within one system
- Easier for administrators to organize, set up, manage, and maintain a single system
Technological
- All features and data sources are internally connected allowing for data to flow through seamlessly, without having to rely solely on 1st or 3rd party integrations
- Minimize data security challenges inherent to multiple disconnected data sources
- Replaces multiple disconnected mobile apps with a single mobile app
Business/Operational
- Easy to adopt across the entire company as it can grow with the company’s increasing needs while supporting many areas of a business
- Very effective within SMBs where employees wear many hats
- One system and one interface to learn and to work with
- No switching between multiple systems
- One centralized database simplifies access to information
- Automation can be defined for any workflow process to be managed by one system
- Offers a 360° view of customers
- Delivers superior transparency for managers, offering an inside view of all business activities within the company
